Tuesday, August 03, 2004

The religification of John Kerry - How JFK's advisors got him to start wearing his faith on his sleeve, got him to talk about Jesus, and why it's so crucial in election '04:

But Kerry's refusal to engage on faith posed serious problems. A substantial "religion gap" had developed, with people who attend church regularly moving increasingly into the Republican camp. A Time magazine poll showed that only 7 percent of people thought of Kerry as a person of strong faith, a statistic that was feeding the perception of him as a waffler. He was running no better among Catholics than Al Gore did, which, considering he's the first Catholic nominee in 44 years, is pretty amazing—and politically worrisome since Catholics are heavily represented in battleground states like Pennsylvania (30 percent Catholic), New Jersey (45.9 percent), Ohio (28 percent), Michigan (28 percent), Wisconsin (34.4 percent), Minnesota (28.7 percent), and New Hampshire (38.2 percent). And the Bush campaign was hitting "values" hard and brazenly organizing churches to mobilize Republican voters.

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